Sell Your Home
To sell your home, you'll need more than yard signs and advertisements. You need someone who will work as your Trusted Advisor, Skilled Negotiator and Expert FacilitatorSM.
Sarah Hites and Premier GMAC can help you sell your home more quickly and easily by:
- Helping you set the right price on your home to attract the right buyers and the sales professionals who work with these buyers.
- Gathering data that will present your house and neighborhood in the best light.
- Targeting the market where the most likely buyers will be.
- Qualifying calls from people who may be more curious than serious about buying
- Showing your home to the best prospects
- Accessing an established local network and GMAC Global Relocation Services
- Skillfully representing you during the offer process
- Doing the necessary paperwork and legwork in a timely manner.
- Guiding you through settlement.
Six Critical Elements of a Sale
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Determining Your Homes Worth
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Asking price is the number one factor in the sale of your home. The actual market value is determined by what a buyer is willing to pay. Through their research, your Premier GMAC Sales Associate will assist you in determining the most appropriate sales price. Their customized sales and marketing program will then target exposure to a large segment of potential buyers. |
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Location |
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The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations. |
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Property Condition |
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Buyers consider the structural and mechanical integrity of your home as well as the upkeep and cosmetic appeal. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers. |
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Market Conditions |
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Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home and are beyond your control. The best response to these conditions is expert marketing and pricing strategy.
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Contract Terms |
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The terms of the sale can make or break a contract. For instance, house sale contingencies, closing dates and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale. |
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Marketing |
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When marketing and advertising are done correctly, your home will sell more quickly and command a higher price. But every property is unique and the marketing plan should be designed to target those buyers most likely to want your home. Special attention should be paid to the most popular sources buyers use to find the homes they purchase. |
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Preparing Your Home To Sell. . .
When you have reached the stage where it's time to show your home, think from a buyer's perspective; your home seems fine to you but potential buyers will examine every square inch of your house before they begin to think about making a purchase.
Let your sales professional handle the Open House arrangements, but do what you can to make sure the home looks its best.
- Cleanliness, neutral decor, necessary repairs and the first impressions of potential buyers are four main points of concern when showing a home.
- Kitchens, baths and entries are among the most important parts of the home to concentrate on. Prospective buyers pay close attention to details in such areas.
- Plan to be gone during the Open House so that prospective buyers will discuss your home openly with your real estate sales professional. If you can't leave, let your sales professional do the talking. He or she can discuss price, terms, possession and other factors, as well as handle objections or questions.
Many sellers have beautiful homes -- and have received favorable comments from guests, friends and real estate professionals. But when its time to sell, what matters most is what the buyer likes. We suggest that you take a "buyer's tour" of your home before you ever put it on the market.
That's what our Home Merchandising SystemTM is all about. The Home Merchandising System combines our real estate marketing expertise with our vast knowledge of the home to show you how to enhance your home from a buyer's perspective. Contact the GMAC Real Estate office nearest you and a sales professional will walk you through your home and help you see it from a buyer's point of view. The system will show you just where to concentrate your efforts -- and give you a chance to identify all the positive features that you'll want buyers to notice.
Gathering the facts and finding the right buyer. . .
Buyers want to know details; having the answers is a powerful sales tool. Your GMAC Real Estate sales professional will use the information you provide to answer questions, create an advantageous listing and devise an exciting marketing campaign that attracts the right kind of buyer for your home.
Help your sales professional by collecting or providing the following information:
- The legal description of the property
- The number of rooms and their sizes
- A list of things not attached to the house that you're offering for sale, such as window treatments, carpet, fixtures, swing sets, etc.
- Past utility bills, property taxes and insurance
- Information about your mortgage, including the type, terms and assumability
- Financing assistance, potentially through your own lender
- Any liens against the property
- If you live in a condominium or a townhouse, include a copy of the association's declaration, bylaws, and financial statement, monthly fee's and special assessments
- Special items or improvements about the house (Point out things that may not be apparent on a walk-through)
- The positive points about your neighborhood, such as demographic information and proximity to services, shopping, schools and other areas
- Any defects that aren't apparent (You should inform your sales associate about defects so a buyer can be informed)
Finding the Right Buyer
When you're selling a home, it's vital to know where the potential buyers will come from. Statistics show that real estate professionals are the best single source for bringing buyers to a home. More often than yard signs, newspaper ads or any other type of advertising effort, it's real estate professionals who will let buyers know about your home. The same is true of buyers from out of town. Nationally, more than one-third of all buyers come from out of town, so it's vitally important for you to work with a real estate professional who can access all the out-of-town prospects. At GMAC Real Estate, we mobilize the real estate community to work for you.
Our Home Marketing SystemTM comprehensive marketing approach is the key to bringing buyers to your home. We'll also implement the Home Marketing Upgrade SystemTM to give your home maximum exposure and reach your home's target audience -- prospective buyers and the real estate community that controls those buyers.
In addition to mobilizing the real estate community and creating maximum exposure for your home, we will also work closely with prospective buyers. For instance, we know that a qualified buyer is better able to make an offer, purchase a home and complete the sale. Consequently, we'll only begin with those prospects that qualify -- the ones with the motivation, authority and financial resources to buy your home.
Though each agent has his or her own style, all GMAC Real Estate sales professionals possess one thing in common: extensive resources, family service expertise and support only GMAC Real Estate can bring to successfully marketing your home. Among those resources are our exclusive Home Marketing System and Home Marketing Upgrade System.
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